This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to the discipline of international marketing. The approach is analytical rather than merely descriptive, with an emphasis on the management perspective. International Marketing: Analysis and Strategypresents broad and deep coverage of international business topics. There are two chapters for each of the 4 Ps of marketing. There are also in depth discussions of topics such as.
John J. Shaw International Marketing: Analysis and Strategy (3rd free
International Marketing: Analysis and Strategy (3rd pdf free download
International Marketing: Analysis and Strategy (3rd read online free book
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